Resultados "lobbying"
Políticas de comunicación en Europa (1992-2012): de derecho fundamental a servicio comercial
The article presents a first approach to the analysis of communication policies of the EU in the last 20 years in view of assessing their impact on the field of media, with special emphasis on the media. We review the European legislation on the subject and points the way the wrong strategy of media companies in their relations with the EU may have promoted legislation that goes against their interests.
Estrategia, Issues Management y medios de comunicación vs esfera pública, cambio y nuevas tendencias de futuro
Proposal of reflection on the redefinition of media’s public service, forced by the recent shift of the diffusion paradigm in favor of the credibility paradigm, and its future trends, that it also affects the foundations of one of the most new and unknown techniques of Corporate Public Relations: the Issues Management.
